The Science

Our team of nutritional experts at The Pretty Smart Food Co is dedicated to creating and delivering the best effective vitamin formulas available, based on carefully chosen ingredients, knowledge, and research.

Everything we do revolves around quality. Our guarantee to you is that each and every vitamin we make is built on the foundation of our The Pretty Smart Food Research-Backed Standard and Ingredient Pillars.


Every ingredient in each Pretty Smart Food formula is supported by research and the thorough knowledge of our team of nutritional experts.

All our formulas are made to meet and exceed EFSA standards, so you get a supplement that offers health benefits that extends beyond
it's nutritional value.

Quality First

Every ingredient is sourced for the highest quality and efficacy. We meet GMP and BRC guidelines by auditing and reviewing every supplier and manufacturer of each raw ingredient.

Free From Additives

Our supplements are proudly free from harmful fillers, binders, colours and preservatives. We also ensure our products never contain artificial flavours and sweeteners, bee products, benzoates and hydroxybenzoates, dairy, egg, galactose, gluten, GMOs, lactose, MSG, nuts, peanuts, propolis, sesame seeds, soy, sugars, tartrazine, wheat and yeasts.