We’re on a mission to empower people to live optimally with the world’s cleanest premium supplements - backed by science and real food-based ingredients.
We’re pioneering the way forward for the supplement industry, redefining the acceptable standards of quality and ingredient transparency.
We have captured the power of the highest quality whole-foods, and combined them with the most bioavailable forms of vitamins and minerals.
Our ingredients are made using a careful manufacturing process that avoids the use of harsh chemicals or nasty solvents.
The result is a range of clean, nutrient-rich supplements that are easily absorbed and utilized by the body.
To ensure that you get consistently reliable results, our formulas contain science backed, innovative phytonutrients.
Pretty Smart Food formulas are supported by extensive ongoing research, and rests on the specialist knowledge of qualified nutritional experts.
The result is a range of complex, intelligently formulated nutrients which effect powerful change to body and mind.
Our formulas are made to meet BRC and exceed EFSA standards (we’re naturally overachievers), so you have peace of mind that you’re investing in a smart supplement that offers health benefits that extend beyond nutritional value.