Real Food,
Smart Nutrition™

Science backed nutrition, using real food ingredients.

Smarter Ingredients, Better Results.

We’re on a mission to empower people to live optimally with the world’s cleanest premium supplements - backed by science and real food-based ingredients.

We’re pioneering the way forward for the supplement industry, redefining the acceptable standards of quality and ingredient transparency.

Real Food...

We have captured the power of the highest quality whole-foods, and combined them with the most bioavailable forms of vitamins and minerals.

Our ingredients are made using a careful manufacturing process that avoids the use of harsh chemicals or nasty solvents.

The result is a range of clean, nutrient-rich supplements that are easily absorbed and utilized by the body.

...Smart Nutrition™

To ensure that you get consistently reliable results, our formulas contain science backed, innovative phytonutrients.

Pretty Smart Food formulas are supported by extensive ongoing research, and rests on the specialist knowledge of qualified nutritional experts.

The result is a range of complex, intelligently formulated nutrients which effect powerful change to body and mind.

Clean & Sustainable

In comparison to many products on the market, our Real Food, Smart Nutrition® supplements contain no unnecessary preservatives, colourants, fillers or binding agents.


Combining the latest clinical evidence with science-based ingredients, our formulations are constantly evaluated to provide you with the best nutrients forms possible.

Quality Ingredients

Every Pretty Smart Food product is co-formulated with nutrients and bio-enhancers that deliver essential support, so the active ingredients can be easily absorbed and used by the body.


Our packaging is 100% recyclable, and our factory is powered by clean, renewable energy sources.

British Made, no corners cut.

Our formulas are made to meet BRC and exceed EFSA standards (we’re naturally overachievers), so you have peace of mind that you’re investing in a smart supplement that offers health benefits that extend beyond nutritional value.