Real Food, Smart Nutrition™

In founding The Pretty Smart Food Co, Francis coined the phrase, Real Food, Smart Nutrition™, referring to the foundational belief that better health begins with better ingredients, and what smarter way to achieve the best nutritional value possible than by capturing the power of real food?
While there are many supplement suppliers claiming to be “all natural”, many of them hide toxic fillers, artificial food colouring, and hydrogenated oils among the long list of complex ingredients they use. Our supplements are proudly free from harmful fillers, binders, colours and preservatives.
We also ensure our products never contain artificial flavours and sweeteners, bee products, benzoates and hydroxybenzoates, dairy, egg, galactose, gluten, GMOs, lactose, MSG, nuts, peanuts, propolis, sesame seeds, soy, sugars, tartrazine, wheat and yeasts. (If you’re tired from just reading that long list of no-no’s, we suggest our advanced daily multivitamin to give you a much-needed boost).